The Most Wonderful Time of Year to Plan a Remodeling Project

The Most Wonderful Time of Year to Plan a Remodeling Project

The holidays, the time of year we are supposed to enjoy with family, relax, and not be stressed out. This month, I’m going to give some personal remodeling advice that I hope helps alleviate some stress and give you something to ponder with regard to your next remodeling project.

The common thought is to wait to until after the holidays are done to begin thinking about remodeling the house. Now I know what a lot of you are thinking – we start the holidays way too early. If you’ve been to stores, you have seen holiday lights up since before Halloween. Is this early? Perhaps. My point is, at the mention of “the holidays,” many of you reading this begin to stress out. The last thing on your mind is likely your next remodeling project.

Here’s my advice – start thinking and planning for remodeling your home now. It takes your mind in another direction, and don’t worry, there will still be plenty of time to trim the tree and bake cookies. Giving your brain something else to work on is a healthy and positive move, in my opinion.

Also, designers need time to well, design. There is a great deal of communication and planning required for kitchen, bathroom, and lower level remodeling projects that you can do even before the Callen crew would show up at your house to begin that exciting project.

The sooner your start the planning, the sooner the project will be done. You get a jump-start on others and will likely be done before the first robin arrives in spring.

Exterior projects are the same. Callen can and will install windows, doors, siding, and roofing in winter!

So, go ahead and start the holidays – hang the lights, decorate your house, shop for gifts, and bake cookies. But don’t forget to start thinking, planning, and meeting with a designer at Callen to start your remodeling project. It may just take some of the stress out of the most wonderful time of year!

Happy Holidays (yes, a bit early) to everyone!

Paul Kronforst



Our Sales Are All About Customer Focus

Callen Team Photoby Lance Dahl

When it comes to home improvements, because there are so many different products and so much varying information, it can be overwhelming for a homeowner.  That’s why when a Callen exterior product specialist visits a potential customer’s home and sits down with them, we make education and information a priority.

What we do is to look at the process from your perspective – and most of the time you don’t need a sales pitch, you need information.  It’s very easy for us as sales people to want to explain to you what we have to offer.  But we find that it is better to listen and ask questions to find out what is important to you as the homeowner, to find out what your needs and wants are, and to be sure that we are the right company to fill those needs and wants.

At Callen, we are a high-quality company and that is how our sales staff works with homeowners.  We don’t high pressure you to make a decision.  Those companies that do are more focused on the sale than taking care of you.

Callen Brookfield Showroom ExteriorWe understand that occasionally, you may need some time to come into our showroom and look at our products and get a better feel for the company.  If you need more time, we encourage that.  We want you to be happy with your decision and to be happy doing business with Callen.  If it takes a little time, that is OK with us.

Don’t get me wrong; a good salesperson will ask for business.  That’s important for you to know. Just because we ask for your business, doesn’t mean you are being high-pressured.  It’s necessary in order for the process to move along.  It’s OK to say yes and it’s also OK to say no.  We will ask the proper questions to understand why you are making the decision to say yes or no.

I do believe that Callen provides the best solution for your home improvement needs because we know that you are looking for the best value for your investment.  Much of Callen’s business is from repeat customers and referrals that become our customers for life because we give them information, the best products for their situation, follow-up service, and guaranteed workmanship.

At Callen, we don’t just make a sale and you never hear from us again.  We want to make sure you are completely satisfied.  That is what differentiates us as sales professionals.

In the proper sales process for home improvement, it should be a win for everybody – a win for the company, a win for the person who sold you the product and/or service and, most importantly, a win for YOU, the customer.